A venture, designed end to end
A consumer nature-protection company taken from blank page to live product: strategy, brand, interactive simulation, financial model, and investor materials.
Could protecting rainforest become something anyone can own for a dollar? Answering that required a brand, a product, an economic model, and a story investors and consumers would both believe.
The complete venture: naming and brand system, a consumer story site, an interactive simulation where you protect real forest and watch it stand, the underlying economic and endowment models, and an investor collateral system carrying one design language from deck to product.
The site is live. The screenshots below are the actual product and the actual deck: one hand carried the idea from strategy through typography.
