No. 01 · A luxury consumer group · Commerce

One platform, two luxury brands

The complete online stores for two luxury brands: 86 product pages, checkout, payments, and print fulfillment, built and run by one person.

Role
Architecture, engineering, and operations
Scope
Architecture to production
Status
Live, processing revenue
Headline
86 product storefronts
The problem

A luxury fine art brand needed complete commerce: individual storefronts for every piece, server-side checkout, editions and provenance, print fulfillment, memberships, and gift cards. Agencies quoted quarters. The business needed weeks.

The build

One platform serves multiple brands on separate domains from a single codebase and database: 86 generated product storefronts, a unified discount engine, payment webhooks, automated print fulfillment, certificates of authenticity with the artist’s signature, an owned QR system for printed packaging, and a four-tier membership program with partner revenue sharing.

The proof

When a second brand needed launching, a specialty coffee company selling from sourcing through shipping, it onboarded onto the same stack in days. The third tenant is a configuration block, not a project.

The flagship storefront, with the AI concierge live in the corner
The flagship storefront, with the AI concierge live in the corner
Every piece is its own storefront: editions, provenance, checkout
Every piece is its own storefront: editions, provenance, checkout
The second brand, launched on the same platform in days
The second brand, launched on the same platform in days
The four-tier membership program, with partner revenue sharing built in
The four-tier membership program, with partner revenue sharing built in
86
storefronts
175
database tables
2
brands, one codebase
0
engineers employed